{"id":3527,"date":"2020-10-29T16:40:41","date_gmt":"2020-10-29T19:40:41","guid":{"rendered":"http:\/\/kyoto.local\/?p=3527"},"modified":"2020-11-06T10:02:56","modified_gmt":"2020-11-06T13:02:56","slug":"mercantilizacao-do-audiovisual-potiguar","status":"publish","type":"post","link":"https:\/\/opa.ufrn.br\/index.php\/mercantilizacao-do-audiovisual-potiguar\/","title":{"rendered":"Mercantiliza\u00e7\u00e3o do audiovisual potiguar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3527\" class=\"elementor elementor-3527\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb7b984 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb7b984\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6210abe\" data-id=\"6210abe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d99ed6 elementor-widget elementor-widget-spacer\" data-id=\"2d99ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22cf8492 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22cf8492\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28104952\" data-id=\"28104952\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69d8af82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69d8af82\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b4f0958\" data-id=\"3b4f0958\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a984960 elementor-widget elementor-widget-heading\" data-id=\"a984960\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voltado para a publicidade: uma an\u00e1lise da mercantiliza\u00e7\u00e3o do audiovisual potiguar <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb16a8 elementor-widget elementor-widget-heading\" data-id=\"6eb16a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-small\">Alexsandro Rodrigues, Carla Dantas, Eduardo Fernandes, Igor Ribeiro, Janaine Aires, Juliana Almeida e Rebeca Souza<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ebf7e elementor-widget elementor-widget-text-editor\" data-id=\"f4ebf7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No que se refere a mercantiliza\u00e7\u00e3o, observa-se que em geral, as empresas declaram como atividades econ\u00f4micas servi\u00e7os amplos no campo do audiovisual, o que pode indicar um baixo n\u00edvel de especializa\u00e7\u00e3o. Dentre as 88 empresas audiovisuais registradas no Sistema Ancine Digital que est\u00e3o domiciliadas no Rio Grande do Norte, \u00e9 poss\u00edvel observar,\u00a0<span style=\"font-family: pragmatik-regular, sans-serif; font-size: 15px; font-style: normal; font-weight: 400; color: var( --e-global-color-text );\">\u00a0 a\u00a0 partir das atividades econ\u00f4micas declaradas,<\/span><span style=\"font-family: pragmatik-regular, sans-serif; font-size: 15px; font-style: normal; font-weight: 400; color: var( --e-global-color-text );\">\u00a0<\/span><span style=\"font-size: 15px; color: var( --e-global-color-text );\">\u00a0 que a maior parte das empresas, 51 delas o que corresponde a 57%, atendem \u00e0 atividade econ\u00f4mica de produ\u00e7\u00e3o de filmes para publicidade.<\/span><\/p><p>A partir dos dados dos Certificado de Produto Brasileiro (CPB) e do Certificado de Registro de T\u00edtulo (CRT) da Ancine concedidos para as obras nacionais, \u00e9 poss\u00edvel identificar a preponder\u00e2ncia da produ\u00e7\u00e3o publicit\u00e1ria. O CPB foi criado em 2004 e \u00e9 um selo que prova a titularidade da obra audiovisual brasileira. J\u00e1 o CRT \u00e9 um documento conclusivo de cadastro em que a obra audiovisual n\u00e3o publicit\u00e1ria e publicit\u00e1ria est\u00e1 habilitada para ser comercializada. Analisando a quantidade e a porcentagem dos CPBs e CRTs emitidos por estado no Brasil, buscamos organizar os dados considerando os CRTs n\u00e3o publicit\u00e1rios como par\u00e2metro para elaborar o ranking de produ\u00e7\u00e3o audiovisual comercial entre os estados brasileiros.\u00a0 \u00a0<span style=\"font-size: 15px; color: var( --e-global-color-text );\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8478746 elementor-widget elementor-widget-html\" data-id=\"8478746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"flourish-embed flourish-map\" data-src=\"visualisation\/4128996\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b39b1b elementor-widget elementor-widget-text-editor\" data-id=\"50b39b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-family: pragmatik-regular, sans-serif;\">Observa-se que a preponder\u00e2ncia das produ\u00e7\u00f5es publicit\u00e1rias n\u00e3o \u00e9 uma exclusividade do Rio Grande do Norte, em geral em todos os estados brasileiros a publicidade tem um n\u00famero maior de registros justamente pela natureza dos produtos e seus regimes de veicula\u00e7\u00e3o. No entanto, o n\u00famero de CRT n\u00e3o publicit\u00e1rio indica a produ\u00e7\u00e3o audiovisual n\u00e3o publicit\u00e1ria que \u00e9 comercializada. Uma discrep\u00e2ncia entre CPB e CRT n\u00e3o publicit\u00e1rio pode sugerir que as produ\u00e7\u00f5es audiovisuais s\u00e3o veiculadas em circuitos n\u00e3o comerciais ou n\u00e3o s\u00e3o comercializadas.\u00a0<\/p><p style=\"font-family: pragmatik-regular, sans-serif;\">A concentra\u00e7\u00e3o geogr\u00e1fica tamb\u00e9m se revela nestes dados, j\u00e1 que S\u00e3o Paulo lidera a produ\u00e7\u00e3o audiovisual brasileira tanto do ponto de vista das obras audiovisuais n\u00e3o publicit\u00e1rias e das obras audiovisuais publicit\u00e1rias, seguido pelo Rio de Janeiro. Adotando os\u00a0 CRTs n\u00e3o publicit\u00e1rios emitidos, observamos que o Rio Grande Norte ocupa a 20\u00aa posi\u00e7\u00e3o considerando as produ\u00e7\u00f5es audiovisuais que percorreram circuitos comerciais. Observa-se tamb\u00e9m que a produ\u00e7\u00e3o audiovisual comercial de nosso estado supera apenas os estados de Alagoas, Sergipe, Tocantins, Acre, Amap\u00e1, Rond\u00f4nia e Roraima.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed80549 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed80549\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e57e7\" data-id=\"34e57e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd4f1f elementor-widget elementor-widget-text-editor\" data-id=\"0fd4f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>COMO CITAR:<\/strong> AIRES, Janaine; ALMEIDA, Juliana; DANTAS, Carla; FERNANDES, Eduardo; RIBEIRO, Igor; SOUZA, Rebeca. Voltado para a publicidade: uma an\u00e1lise da mercantiliza\u00e7\u00e3o do audiovisual potiguar. Observat\u00f3rio do Audiovisual Potiguar, 2020.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f79477 elementor-widget elementor-widget-spacer\" data-id=\"0f79477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Voltado para a publicidade: uma an\u00e1lise da mercantiliza\u00e7\u00e3o do audiovisual potiguar Alexsandro Rodrigues, Carla Dantas, Eduardo Fernandes, Igor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21634,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65],"tags":[],"class_list":["post-3527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analises"],"acf":[],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/opa.ufrn.br\/wp-content\/uploads\/2018\/10\/MERCANTILIZACAO-150x150.png",150,150,true],"full":["https:\/\/opa.ufrn.br\/wp-content\/uploads\/2018\/10\/MERCANTILIZACAO.png",2048,2048,false]},"categories_names":{"65":{"name":"An\u00e1lises","link":"https:\/\/opa.ufrn.br\/index.php\/category\/analises\/"}},"tags_names":[],"comments_number":"0","_links":{"self":[{"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/posts\/3527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/comments?post=3527"}],"version-history":[{"count":40,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/posts\/3527\/revisions"}],"predecessor-version":[{"id":21767,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/posts\/3527\/revisions\/21767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/media\/21634"}],"wp:attachment":[{"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/media?parent=3527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/categories?post=3527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/opa.ufrn.br\/index.php\/wp-json\/wp\/v2\/tags?post=3527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}